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2026 pricing guide · updated September 2026

How much does a website audit cost?
Less than you've been quoted — or 1,000× more than ours.

Published agency pricing runs from $100 to $5,000+ for what is loosely called "a website audit." Here's what each price tier actually buys, why the same site gets quoted $800 or $8,000, and where a £7.99 audit fits.

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Quick answer

What audits cost, in one paragraph

In 2026, expect $100–$800 for a basic audit, $1,000–$3,500 for a consultant-led strategic audit, and $5,000+ for enterprise-grade work (compliance accessibility audits alone run $1,500–$5,000). Much of that price is human hours — the same checks can sit under very different invoices. An automated audit with 260+ checks across 21 categories — ours — is £7.99 one-time.
The honest version

What website audits cost in 2026

What agencies and freelancers publicly charge (September 2026). Full disclosure: we sell the £7.99 card. We've done our best to be fair to the other four — including a whole section on when you should skip us and pay $1,000+.

DIY with free tools

PageSpeed Insights, Search Console, online checkers. You run them, you interpret them — each covers one category, one page at a time.

$0+ your evenings
What you get
  • One category per tool, one page at a time
  • You interpret every result yourself
  • Prioritization and fix planning are on you

Basic audit

Freelancer or small agency. Usually template-driven — one category deep or many categories shallow.

$100–$800days–2 weeks
What you get
  • A findings list across a few categories
  • A findings list — interpretation varies by provider
  • Depth varies — check what's in the deliverable

Strategic audit

The mid-market default. A consultant leads the work: analysis, competitor research, a strategy deck, a walkthrough call.

$1,000–$3,5002–4 weeks
What you get
  • Human interpretation and judgment
  • Competitor research + strategy deck
  • Strong fit when strategy is the actual need

Enterprise audit

Multi-stakeholder process, manual testing with real assistive-tech users, compliance-grade documentation. Turnaround 4–8 weeks.

$5,000–$10,000+4–8 weeks
What you get
  • Certified manual accessibility testing
  • Compliance-grade documentation
  • WCAG/ADA-grade work alone: $1,500–$5,000
Ours — full disclosure

Full report

Everything checked, ranked, and explained — written about your site, delivered to your inbox.

£7.99/one-time
Read a real sample report

Order from the form at the top or the bottom of this page — £7.99 one-time (your currency at checkout), PDF in ~30 minutes.

Report includes
  • 260+ checks across 21 categories, up to 25 pages
  • Every finding ranked by impact, with fix guidance
  • Executive briefing + 90-day roadmap
Compare every tier side by side
PriceWhat you getTurnaroundBest for
$0 DIY with free tools — each covers one category, one page at a time. You interpret everything. Your evenings Tinkerers with time and expertise
$100–$800 Basic audit. Template-driven, one category deep or many shallow. A findings list, light on interpretation. Days–2 weeks A first pass on a small site
$1,000–$3,500 Mid-market strategic audit. Consultant-led: analysis, competitor research, a strategy deck, a walkthrough call. 2–4 weeks Established businesses with budget
$5,000–$10,000+ Enterprise / comprehensive. Multi-stakeholder, manual testing with real users, compliance-grade documentation. (WCAG/ADA-grade accessibility audits alone: $1,500–$5,000.) 4–8 weeks Regulated businesses, litigation defense
£7.99 YourSiteIsBroken. 260+ checks across 21 categories, up to 25 pages: SEO, speed, security (TLS, certificates, cookies, banners), accessibility, legal, AI-readiness. A written consultant-grade report — executive briefing, every finding ranked by cost, fix plan, 90-day roadmap. ~30 minutes Anyone who wants to know what's broken, now

Sources: publicly listed agency and freelancer audit pricing as published in 2026. Ranges overlap — that's the point of the next section.

The uncomfortable part

Why the same audit gets quoted $800 — or $8,000

Send one identical site to three providers and you'll get three wildly different numbers. The audit didn't change. Four things did:

Who's bidding

An agency prices in office rent and salaries, a freelancer prices in evenings, software prices in compute. The same checks can sit under very different invoices — the gap is mostly the cost structure, not the audit.

Human hours

Manual audits bill people-time for much of what software can check in minutes. Those hours genuinely buy interpretation and judgment — a real thing, and often more than a small site needs.

Site size & depth

25 pages versus 5,000; one category versus all 21. Scope moves the number more than quality does.

Turnaround

Four weeks is typical — audits queue behind other client work. Rush it and you're often paying for the reshuffle, not the audit.

Where we fit

What £7.99 buys — and what it doesn't

No audit should pretend to be something it isn't. Here's the whole truth:

Included

The full report

Your whole site, through the eyes of Google and ChatGPT.

£7.99/one-time
Get my report — £7.99
Everything in the box
  • Up to 25 pages audited
  • 260+ checks, 21 categories
  • Overall grade + AI-Readiness score
  • Executive briefing, written about your site
  • Every finding ranked by what it costs you, with fix guidance
  • Prioritized fix plan + 90-day roadmap
  • Delivered by email in ~30 minutes

— Not included

What the $1,000+ tiers sell that we don't:

You won't get these from us
  • Strategy engagements & competitor research
  • Manual testing with real assistive-tech users
  • Calls, decks, stakeholder workshops
  • A retainer relationship

If you need those, that's what the $1,000+ tiers are for. But buy the £7.99 report first — it tells you whether the expensive engagement is even necessary. Most sites have 30–60 unfixed basics before strategy enters the conversation.

Fair's fair

When you should pay $1,000+

Compliance & litigation

Facing an ADA demand letter or need VPAT-grade documentation? That requires certified manual testing — the $1,500–$5,000 tier. Our audit finds the accessibility failures; it doesn't certify the remediation.

Large replatforming

Migrating thousands of URLs is an engineering project with an audit component. Software coverage helps, but you want humans accountable for the cutover.

You need a strategist

If the question is "what should we do this year" rather than "what's broken," buy strategy hours. Just walk into that engagement knowing what's broken — it makes the strategy better.

FAQs

Fair questions, straight answers

How can a full website audit cost £7.99?

Your £7.99 pays for the crawl and the report build — that's the whole cost structure. The findings come from a deterministic engine (260+ checks, the same ones every run), and the pipeline runs from crawl to delivery without a consultant in the loop. There's no call to schedule and no retainer to sell, so there's nothing else to price in. Judge the sample report before you buy.

Is a cheap audit worse than an expensive one?

It depends what you're paying for. Expensive audits buy human hours — manual testing, strategy, accountability; ours buys coverage: 260+ checks across 21 categories on up to 25 pages, interpreted and prioritized in writing. A $2,000 audit can absolutely be worth it when it includes what ours doesn't. Coverage and price aren't the same axis — check what's in the deliverable before you compare numbers.

Should I just use the free tools instead?

If you have the time to run a dozen tools and the expertise to interpret them — genuinely, yes. Free tools each cover one category on one page. The value of any audit, cheap or not, is whole-site coverage plus someone telling you what to fix first.

Does a £7.99 audit replace an agency?

No — it replaces not knowing. It's the diagnosis: every finding ranked, with fix guidance any developer can execute. Agencies sell the treatment. Start with the diagnosis; it's cheaper than being sold treatment for symptoms you haven't verified.

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