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AI visibility guide · real buyer questions, one honest snapshot · October 2026

Does ChatGPT recommend your business?

Ask ChatGPT for a plumber in your city. The answer comes back with a few names — and for every business not on that list, the conversation is over. That's AI visibility: whether assistants name you when buyers ask. Our £7.99 report measures it by asking real buyer questions — and shows you exactly how to earn the nod.

Up to 25 pages checked — your AI-Readiness score plus a real AI-Visibility snapshot, inside the full 21-category report.

Read a real sample report first →

Quick answer

What AI visibility is, in one paragraph

AI visibility is whether AI assistants — ChatGPT, Perplexity, Gemini, Google's AI Overviews — name your business when a buyer asks a question you should answer: best family lawyer in Austin, who repairs slate roofs near me, is [your brand] any good. It is a different job from ranking on Google, because an assistant doesn't show ten blue links — it writes one answer and names a shortlist. And it is a different job from AI-Readiness: readiness means an assistant can read and cite your site (clean structure, schema, machine-readable facts); visibility means it actually recommends you by name. You need both — readable is the prerequisite, named is the prize. The consulting industry built around improving this calls it GEO, Generative Engine Optimization.
Why it matters

Four reasons AI visibility is on your radar now

Nobody chose this channel — buyers moved, and the questions they used to type into Google now go to assistants first.

Buyers ask assistants now

"Best bakery in town", "who fixes a leaking flat roof", "is this brand any good" — questions that used to be Google searches increasingly go to ChatGPT, Perplexity or Gemini. Whoever the assistant names gets the call. Everyone else wasn't on the list — and the buyer never sees a page two to scroll to.

The answer is the whole result

A search engine ranks pages; an assistant synthesizes one answer. There is no position four to fight for and no organic lane — either your name is in the answer, or you are absent from the entire conversation. That binary is what makes visibility worth measuring before it's worth fighting for.

The fixes compound

The work that makes you citable to assistants — consistent structured data, plain-text prices and locations, real answers to the questions buyers ask — is the same work that serves your SEO, and even your accessibility. GEO isn't a second job on top of everything you already do; it's the same machine-readability job, judged by a stricter referee.

You can't fix what you never measured

Most site owners have no idea whether any assistant names them — it's in no dashboard they own. The first step is cheap and honest: ask, the way a buyer would, and see who gets named instead. That snapshot, plus the gap that explains it, is exactly what our report delivers.

What we actually check

Two AI checks, one report — read, then recommend

Every report measures both halves of the AI story. The engine checks whether assistants can read you; the probe asks one, the way a buyer would, whether it recommends you.

AI-Readiness — can they read you?

The engine's 260+ checks include the layer assistants actually use: structured data, metadata, heading structure, machine-readable facts. It scores how well ChatGPT, Perplexity, Gemini and AI Overviews can read and cite your site, 0–100. An assistant that can't parse you will never recommend you — this is the prerequisite.

AI Visibility — do they name you?

We then ask an AI, the way a buyer would, real shopping questions for your vertical: best [your trade] in [your city], a use-case question, a brand-check like is [your brand] any good. For each one the report records whether it named you — and who it named instead. You see the table, the verdict, and the competitors who took your seat.

The gap — and three levers

The analysis names the one topic your site must demonstrably own to start getting named — the comparison page, the definitive "best X in Y" answer. Then three levers: become a citable entity (consistent schema and facts), answer these questions on a page, and make the facts machine-readable so an assistant can safely quote you.

What this check is — and what it isn't — the honest version. The AI-Visibility card is a snapshot, not a tracking service: we ask one assistant, once per buyer question, at the time of your audit — the method is printed on the card itself. We don't monitor ChatGPT or Perplexity positions over time. And no one can honestly promise you'll get named: assistant answers aren't a rankable position anyone controls. What we do promise: the questions are real buyer questions, the answers are what the model actually returned, and every fix in your plan is concrete. Continuous tracking is a subscription product; promised citations are a red flag.
On a real site

The snapshot on a site that "looks fine"

Real rows from the AI-Visibility card in our sample report — a 25-page bookstore site that scores perfectly on readability infrastructure.

What buyers askThe siteWho the AI named
best online bookstore for classic science fiction anthologies not named AbeBooks · Amazon · Barnes & Noble
where can I buy cheap poetry collections like Shel Silverstein online not named Amazon · ThriftBooks · AbeBooks
is [the site] a legit place to order books not named AbeBooks · Better World Books · Amazon Books

Five buyer questions, named zero times — AbeBooks took all five. The full card, verdict and gap analysis are in the sample report.

The market

What checking AI visibility costs in 2026

This category is new, hotly priced, and mostly sold on retainers. Here's the whole market, including us.

OptionWhat you getPrice
DIY monitoring tools Dashboards that track how often AI answers mention you over time, plus generic recommendations. You interpret, you act. $10–$1,000+/mo subscription
GEO consultants Human-run programs: entity building, content, schema, monthly reporting. Entry retainers start here and climb fast. $1,500–$5,000+/mo
The £7.99 report One honest diagnosis: AI-Readiness score + AI-Visibility snapshot (real buyer questions, who got named instead) + the ranked fix plan — inside the full 21-category audit. £7.99 one-time

Rates as publicly advertised by the tools and agencies named in our market research, October 2026. Full pricing context for regular audits is in the cost guide.

Where we fit

What the £7.99 test includes — and what it doesn't

Both AI checks ride inside the full report. Here's exactly what that means:

Included

The AI visibility test

Whether assistants can read you — and whether they actually name you — found and ranked, inside the full 21-category report.

£7.99/one-time
Test my site — £7.99
Everything in the box
  • AI-Readiness score — can ChatGPT, Perplexity, Gemini and AI Overviews read and cite your site
  • AI-Visibility snapshot — real buyer questions for your vertical, asked to an AI, with who got named instead
  • The gap you must own, and the three levers to start getting named
  • The other 20 categories too — SEO, speed, security, accessibility, legal
  • Executive briefing + prioritized fix plan + 90-day roadmap
  • Delivered by email in ~30 minutes

— Not included

What the subscription tools and GEO agencies sell that we don't:

You won't get these from us
  • Continuous ChatGPT/Perplexity rank tracking — that's the $10–$1,000+/mo subscription tier
  • Guaranteed AI citations or placements — nobody honest sells that
  • GEO content production or monthly consulting retainers

Want a managed GEO program after you've fixed the findings? That's what the $1,500–$5,000+/mo consultants sell. But run this test first: most sites fail the machine-readable basics this report surfaces — and handing your developer the ranked fix list is the cheapest visibility work you will ever buy.

FAQs

Fair questions, straight answers

What is AI visibility (GEO)?

AI visibility is whether AI assistants — ChatGPT, Perplexity, Gemini, Google's AI Overviews — name your business when a buyer asks a question you should answer: "best family lawyer in Austin", "who repairs slate roofs near me", "is [your brand] any good". The young consulting industry built around improving it calls it GEO, Generative Engine Optimization. It is a different job from ranking on Google: an assistant doesn't return ten links, it synthesizes one answer and names a shortlist.

Is AI visibility the same as SEO?

No — they overlap heavily but are measured separately. SEO ranks your pages in a list of links; AI visibility is being named inside a synthesized answer with no list at all. The inputs compound: the same machine-readable facts — schema, clear headings, plain prices and locations, answers to the questions buyers ask — feed both. But a site can rank fine on Google and never get named by an assistant, which is why our report measures both: an AI-Readiness score (can they read you) and an AI-Visibility snapshot (do they name you).

Can anyone guarantee ChatGPT will recommend my business?

No — and treat anyone who promises that with suspicion. Assistant answers are synthesized per question; there is no rankable, verifiable position anyone controls, and "AI citation" metrics cannot be honestly guaranteed. What is measurable today: whether your site is machine-readable, whether an assistant actually names you for real buyer questions, and which concrete gaps explain the difference. That is what our report delivers — measurement plus a ranked fix plan, not promises.

How much does an AI visibility check cost?

DIY AI-visibility monitoring tools run $10–$1,000+/mo as subscriptions (continuous tracking dashboards). GEO consultants and agencies charge entry retainers of $1,500–$5,000+/mo. Our report is £7.99 one-time: the AI-Visibility snapshot (five real buyer questions asked to an AI, who got named instead), the AI-Readiness score, and the ranked fix plan — inside the full 21-category report. Continuous tracking afterwards is what the subscription tools sell; ours is the honest one-time diagnosis.

Not sure AI visibility is your biggest leak? The report checks all 21 categories and ranks what actually costs you the most — AI is one row of the verdict. And every way to get a site audited — free tools, desktop crawlers, SEO suites, agencies, us — is compared side by side in the alternatives guide.

See who AI recommends in your place.

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